African Proficient Group

IT Software Management
Media Distribution Engineering Hygiene

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About Us

African Proficient Group is a holding company based in South Africa, with key interest in information Technology, Distribution, Management Consulting, and Media.

The underlying characteristics of the team at APG and its subsidiaries is highly driven by continuous drive of; innovative skills development, growth, global strategic thinking, credibility, integrity, good governance, humanity and the skill of ensuring a high level of presence in the industries or areas the group is vested in. APG takes great pride in its team being of the calibre of global leaders with an emerging class of professionalism that is adept at operating in international and multicultural contexts.

  • We have clear comprehension of our social responsibility as part of the lager community we operate in.
  • People are our highest important resource.
  • We embrace and encourage innovation.
  • We believe achieving the highest corporate value can and will be achieved through upholding the highest level of business ethics and personal integrity.

Strategic Focus

Our primary strategic plan for growth is mainly realized through involvement in the establishment of companies with measurable strengths and potential, that enables it to contribute to the maximization of returns in the following sectors of business:

Information Technology

The right technology implemented properly, correctly managed and monitored, often leads to visible advantages and gains in business efficiency and growth. It is crucial to acquire good and sound business advice in ensuring sound management of technology risks.

Management Consulting

We have a strategic focus to establish and nurture organizations that solve complexity, maximize growth and improve business performance .African Proficient Group uses its business skills to provide objective advice and expertise and help an organization to develop any specialist skills that it may be lacking.


Our strategy focus aims to establish and nurture entities which provide innovative end-to-end supply chain solution for the Fast Moving Consumer Goods (FMCG) industry, by understanding the FMCG market set within the landscape of South Africa.


African Proficient Engineering is strongly service-orientated. Our approach is characterized by strong leadership from the principals and their personal management of projects. In many ways this is a unique feature of our firm. All the principals are like-minded in their preference for hands-on involvement rather than a supervisory or remote management role, nurturing long-term relationships based on mutual trust.


Innovation and creativity are at the core of our interest in this industry as they are also the backbone of our values. Our subsidiaries have dedicated themselves to constantly producing the most cutting edge media and marketing strategies that will accelerate the success of their clients. Our mission is to solve marketing and branding problems of all sorts.They focus on offering their clients a high level of consolidated experience and expertise.


Initial is the leading hygiene services brand you can depend on to deliver efficient, professional bathroom hygiene services as well as office and kitchen hygiene solutions for your business. We offer advanced hygiene services using cleaning products and chemicals that are disposed of in the most environment friendly manner.

Corporate Social Investment

The great and legendary Nelson Mandela once said “Education is the most powerful weapon you can use to change the world”. At African Proficient Group we strongly believe in uplifting communities through educational programs. We continuously walk this talk through our upliftment projects. Education is priority since we believe if there is any change which can be effected, such will be driven by education.

  • Valdezia 100

    Valdezia100 is a tertiary education fund which assists students from the impoverished village of Valdezia in Limpopo, who then intend to give back to the community where they come from. The program helps in funding University tuition, accommodation costs and living allowance. African Proficient Group is a sponsor and partner of this organization which has seen high performing students accessing university studies. The organization was established in 2013, seeing its first student register at the University of Limpopo Medical school in 2014. It now boasts a number of students both in medical school, commerce faculties and law faculties.

  • Valdezia 100

    Leamogetswe Safety Home is a registered NPO / Child & Youth Care Centre situated in Atteridgeville (Saulsville) west of Pretoria. African Proficient Group is a proud supporter and donor, and has adopted the home in the form of caring for the improvised teenage girls. We believe in affecting positive change through afterschool educational activities, such as young successful motivational speakers who discuss various educational topics with the girls, educational games, pampering sessions and goodie bags to raise their confidence, and inspire the girls to succeed and rise above their circumstances.

  • The Graduate School of Business

    The Graduate School of Business' commitment is to research and development, mainly in the area of innovation. African Proficient Group has partnered with the UCT Graduate School of Business, Centre for Emerging Markets, as we strongly believe that current problems will not be solved with current available solutions. The innovation supported by the disciplined research has proven timeously to be what it is needed to solve complex matters.

  • Lethukuthula Secondary School

    African Proficient Group is a proud sponsor of Lethukuthula Secondary School Basketball development team in partnership with St Stithians College.

    Lethukuthula Secondary Schools is situated in Katlehong (one of the oldest townships on the East Rand). Although the majority of the school’s learners come from underprivileged communities, Lethukuthula have managed to consistently produce outstanding matric results: 2015 = 95% 2016 = 99,5%. 2017 = 91,5%. 2018 = 90,22. 2019 = 94%. In 2020, Lethukuthula is working towards its target of a 100% matric pass rate.

    Basketball is a hugely popular extra-mural activity at the school. It started in 2010 and despite limited facilities and access to resources, Lethukuthula Secondary School has managed to achieve several accolades. In 2010, the U15 side were named District Champions and in 2018, the U18 Team were Champions of the Masakhane Games The school is also very proud of the players who were selected to represent Gauteng abroad in Italy last year.

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The talent and expertise of African Proficient Group’s people are what make us such valuable partners to our clients and relevant stakeholders.

Our business is growing, both in experience and in the services we offer. Join us and make a key contribution to the future of our great organization. Consider our areas of expertise and submit your CV with a clear outline of how you could add value to our unique, diverse and growing organisation.

This is a cornerstone of our culture, where our people at all levels have the opportunity to share and learn based on their expertise and experience. You will be exposed to a broad range of different industries and specialties at all levels.